This summer dare to outshine the sun with the brightest shades on earth because this season it’s all about strong, fluorescent colors.
Think summer, beach, fun and bright colors will come to mind. As the heat rise up so does our thirst for fun, fluorescent colors, but this year those hues are dressing our eyelashes because colored mascara is the hottest trend right now.
Since Stella McCartney surprised us on her Fall/Winter 2012-13 show by dressing up the model’s lashes with an electric hue of blue (her fetish color) many other designers have followed showing great use of colored mascara. Now those great shades have invaded the makeup shelves and it is our chance to dive into their world of never-seen-before hues because with lashes like that, who needs eyeshadow?
Blue may be the most popular shade amongst colored mascara but it isn’t the only new hue available and it certainly isn’t the new black!
The color range covers dark or smokey hues to electric and fluorescent or bright and primary colors. Shades of purple, green, brown, pink, yellow and aqua can now dress your lashes and highlight your eyes in a vibrant look that’s not easy to forget. For the most creative looks there are electric shades of blue, pink, yellow, aqua or purple.
The new spring summer collection L’Été Papillon de Chanel beats up the heat with the most refreshing shades of blue and green. The limited edition Inimitable Waterproof mascara is the biggest star of the show and it comes on turquoise, electric blue, mint green and primary yellow.
If you prefer to swing alongside the summer, Anastasia Beverly Hills Brow & Lash Tint brings much warmer shades of blue, purple and a bright fuchsia.
For those not so willing to leave the dark side there are also much more subtle options with smokey shades of blue, plum, green or brown. YSL Volume Effet Faux Cils Shocking Mascara comes in seven different shades including Jade Black, Bronze Black, Cherry Black and Casis Obscure. All of them have both colored and black pigments, allowing you to add just the right touch of color to your eyelashes.
Smokey Lash from Make Up For Ever is the perfect choice to finish up the prefect smoldering eye thanks to its rich five shades formulated with ultra-fine mineral pigments.
Estée Lauder Sumptuos Color Bold Volume comes in blue, green, brown, purple or plum and all five shades are infused with prismatic pearls to instantly brighten the eyes.
The cult favorite Phenomen’Eyes Mascara from Givenchy dresses up its revolutionary applicator in four new shades, brown, green, plum and blue. No matter wich color you choose, it will give you a beautiful panoramic effect that will cover every single eyelash.
If you rather keep it simple, Diorshow Mascara from Dior and Le Volume De Chanel have added only two more shades, plum and blue. Definitely a great starting point for the new followers of the trend.
Still not ready to take the plunge? Try a bright eyeliner instead and pair it with a thick layer of black mascara.
But in any case, enjoy your vibrant summer, have fun and above all, make sure your mascara is waterproof!