Profession: Fashion Model/ DJ/Producer/ Stylist
Agencies: Ulla Models Amsterdam, Md Management Hamburg, SeeDs Berlin, LeManagment Denmark, Elite Milan
Milestones: I was studying at the art school Gerrit Rietveld in Amsterdam for about a year when my modeling career got a kick-start. ELITE wanted me on stay in Paris, and so I thought I would go full time for a year. It was the first time I went abroad for modeling. When I arrived at the train station in Paris, there was a driver with a sign that said: ’Claire Granlund – Elite Paris’. I thought: that’s me all right! The driver drove me to the apartment but it was already dark outside so I couldn’t really see much of the streets of Paris. The next day I had to go to my agency and as I walked out of the apartment and turned around the corner, I saw the Eiffel Tower. I was basically walking into it. The Eiffel Tower and me were neighbors; I never thought that would happen. It became my morning view for almost three months. It’s a pretty good way to start your day and so it was for my international career.
Current location: Amsterdam
Love Sex Dance Magazine, Milan
How did you start modeling?
At the time I was living in Belgium for an internship with an architect. The lovely Ruben Debuck scouted me while I was shopping in Antwerp.
What does your career do for you?
I love traveling. It allows you to meet all kinds of people and different cultures. You get to see different kinds of architecture, and you learn to open yourself up to other people. I like to bring people I meet together so they can collaborate or inspire each other with their talent. If I meet interesting people, I listen to their story, and I always keep in mind that you never know what you can mean to each other in the future.
What’s your most memorable shoot?
I still really like the short video I did for Iris van Herpen. I was basically walking around naked the whole day. At the end of the day it almost felt weird putting my clothes on. I think it was some kind of personal victory to be totally comfortable with my own body. Iris’ work really inspires me and she is a really nice person who keeps becoming more important even more to the fashion world every day. The shoot was amazing because we were making something together with the whole team. At those times I notice how important it is to surround yourself and work with talented people who inspire you to bring the piece to the next level.
This video is something where you see everything come together perfectly: http://vimeo.com/16422223
Iris van Herpen Photo by Sarah Klose
What do you think MODELLIST-ID can do for the model community?
It’s for models by models! haha. No, I’m just kidding. It’s true though. Basically it’s a small community where everyone can be their selves, and be honest and help each other. And tell each others secrets about their success. It’s really important for starting models to know what they get into as well. There are so many rumors about the modeling industry, and of course in everything there is a little truth. But here you can read real stories, from real models. Who have real experience within this industry!
Who do you admire and would you like to meet?
I find Hilary Alexander an amazing Fashion journalist. She describes collections in a very direct but poetic way. And I think she’s just really funny and cute woman.
What’s your favorite book/film/music?
I was really amazed by the last movie I saw in the cinema: Interstellar. Matthew McConaughey is great in the leading role. I recently started reading “Not that kind of girl” by Lena Dunham (from the HBO series Girls), which is really inspiring because like the series it’s just really honest and real. Every woman really can identify with things that are written and especially the things that happen in your youth.
What’s your beauty regime?
I wash my face with the ‘Lavolind’ liquid cleanser. After that I use the ‘Hamamelis lotion’ from Dr. Eckstein. To prevent wrinkles and dark circles I use an eye cream from Sothtys. And to finish it off I put a daycream from Sothys to protect and hydrate my skin.
And what is the one beauty product you can’t live without?
I’d have to say my foundation from Dior. It took quite a while before I found the right color foundation for my skin, because most foundations have a pink tone and mine had a more yellow skin tone. The foundation is quite thin but it always makes me look extra fresh.
What are your favorite hang out spots in the city you live in?
I like to go shopping in my favorite vintage store Marbles & Vintage; the stores have a really nice atmosphere. Next to it in the Haarlemmerdijkstraat there is the store “A Piece of Finland” where I buy my Finnish food en drinks. I have Finnish roots so I really long for some of the Finnish stuff you normally don’t have in Holland like the perfect crisp bread. A great restaurant I would recommend to everyone is BAK. It’s not in the center of Amsterdam but the view is amazing, you can see the water and all the boats. The people that work at BAK are nice and the food is just divine. Recently this cool place called de Hallen opened nearby where I live. It’s like a shopping mall but not like any other the architecture is amazing. It reminds me of Halli in Helsinki which I always visit when I go and see my grandparents in Finland. If I go out I really prefer TROUW I kinda grew up in this club, that’s how often I have been there. TROUW introduced me to the really international Techno and House music. Sadly they are closing but I think Warehouse on the Elementenstraat is going to be really big. It has an even rawer interior. And of course if I have time left I am in Studio Oostblok where I have a part of my vinyl record collection and go play there or work on some new tracks.
What is your favorite city and where do you like to hang out there?
This is a difficult question because I really love traveling and a lot of places. I really feel at home in London and Berlin. But I also really love Los Angeles. When you are in LA, you really feel the ‘American Dream’ everyone always talks about. It’s like anything is possible and you can run into anyone. If you work there as a model, you get a lot of castings for acting jobs which I find quite a challenge. I was thinking about moving to LA for a while, but I decided to stay in Amsterdam to focus on my studies and my music. But you never know what the future holds.
Do you have any advice for those who want to start modeling?
Don’t forget who you really are and who you want to be. Stay true to yourself and try to be disciplined. With that attitude you can get anywhere. But don’t forget to have fun!
What are your plans for the future?
After working fulltime for 5 years as a model I recently started studying again. The program is called ‘Allround styling’ (Fashion, Interior, Food, Media and Retail). I am really excited about it, because it leaves me with so many creative options. Another big passion of mine is music. A year ago I started DJing and now I am also producing music. I’ve never learned to play an instrument so DJing makes me feel like I can finally express myself with music. I definitely want to continue a career in the music industry, but you can only do so many thing at one time. It will take quite a while before I will release something but I can only say it will be a proper tech house track.
Around the corner of my appartment in Paris