SHORTSPENDING - Pop-UP!
Using the bad economy to your benefit sounds appealing, and it is if you ask me!
In today’s world a majority of people want to play it safe and not take a whole lot of risks. This mindset provides a lot of opportunity for creative initiatives.
All around town in Amsterdam (think the Kalverstraat popup Bavaria, 0% alcohol, and Levi’s Curve ID) and also in other major cities like Antwerp, we see a lot of Pop-Up cafe’s, shops, expositions (Inside Design), and restaurants.
Paris has also caught on to this trend with the Lyubov Pop-Up store on 340 Rue du Saint-Honoré. These beautiful fashion pieces by the Russian designer living in Paris are not the only thing that you can find at the shop. The accessories of VM Treasures, Hoops watches, and Feel it are well worth your while.
